Direct Mail Marketing
This service is specifically designed to cater for corporate clients from small enterprises to large established organizations to target customers. Through our extensive Posta network, DMM helps you advertise your products and services by communicating your message to the intended audience.
Types of Posta Direct Mail Marketing
There are two types of DMM:
Addressed direct Mail Marketing: This service enables you to promote your products and services to customers on a targeted and personalized basis.
Non -addressed Direct Mail Marketing: this enables you to promote your products and services to various customers and also to customers within a geographical area.
Benefits of Posta Direct Mail Marketing
It is cost effective; the rates are affordable
Efficient because it is direct
It has a countrywide reach and readability (over 400,000 private letter boxes countrywide).
It is scalable; no matter the size of the business or communication budget, DMM allows you to invest in comfortable doses by contacting as many customers as available resources may allow.
DMM is measurable; you can measure the number of responses and evaluate how effective the campaign was.
It is used for geographic targeting
Targets specific customers when addressed